A color-safe, pH-optimized shampoo with the patented K18PEPTIDE to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve color, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil

Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing – which helps maintain color, improve hair health and shine, and reduce frizz

Gentle enough to use every time you cleanse: Gentle on hair AND scalp – pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome

KEY BENEFITS

• Less is more formulation delivers a superior clean without compromise
• Optimized pH cleanses hair and scalp without over-drying
• Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier K18PEPTIDE helps reduce protein loss to keep hair feeling healthy and strong

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HOW TO USE: Safe to use every time you wash. Massage into hair, focusing on scalp. Thoroughly rinse. Repeat as needed. For best results, follow with DAMAGE SHIELD Protective Conditioner

Strengthening, smoothing hair oil works on two levels of the hair fiber to fight frizz.

The K18PEPTIDE works to address deeper-level damage that causes frizz—repairing and strengthening damage at the innermost layer of hair to reverse damage that leads to frizz.

On the surface of hair, natural oils like avocado and sunflower oil, and hemisqualane and squalane nourish while smoothing frizz + flyaways to improve color vibrancy, enhance shine, and provide 450°F (232°C) heat protection.

• Clinically proven to repair damaged hair*
• 24-HR frizz control*
• 104% increase in shine*
• 78% reduction in split ends*
• 450°F (232°C) heat protection*

This silicone-free oil fights frizz differently by addressing the damage that causes frizz long-term and immediately smoothing frizz + flyaways.

• Reverses frizz-causing damage: Works at the molecular level to repair damaged hair, which is more susceptible to frizz
• Reduces frizz + flyaways: Natural oils work on the surface of the hair to smooth the cuticle + soften without weighing hair down
• Enhances shine + color vibrancy: Nourished, moisturized hair reflects higher shine and boosts color dimension
• Delivers heat protection: to prevent further frizz-causing damage up to 450°F (232°C)

HOW TO USE:

Apply to damp, towel-dried hair before styling, or on dry hair as a finisher. Highly concentrated formula. Start with 1-3 drops and build as needed.

Use on damp hair for: strengthening benefits and to reduce frizz during air-dry or styling

Use on dry hair to: smooth frizz and flyaways, as a finisher to add shine

• Apply to damp hair from mid-lengths to ends. For strengthening benefits from the K18PEPTIDE wait 4 minutes before styling.
• Apply to dry hair as a finisher.

Pro Tip – Got the K18 molecular repair mask? Use the mask first on clean, damp hair, then wait 4 minutes. Apply the molecular repair hair oil, and wait 4 minutes for maximum strengthening results.

Allure Best of Beauty Award Winner 2023

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A non-aerosol dry shampoo mist that lasts up to 3 days* using patented odorBIND biotechnology to deliver a high-performance clean without excess buildup, white cast, or heavy fragrances.

This is the reinvention of dry shampoo, the future of clean, powered by biotech. This non-aerosol dry shampoo is clinically proven to eliminate odor and reduce oil for up to 3 days. Newly patented odorBIND smart-release biotechnology uses inspiration from nature to detect and clinically eliminate odors while translucent microbeads absorb excess oil, without leaving behind a visible starchy buildup or white cast. Scalp friendly formula helps balance sebum and supports scalp health overtime.

This formula may feel slightly damp when applied but will not revert your style. AirWash is highly concentrated so less is more. Apply just 1-3 sprays per section and build as needed.

KEY BENEFITS

• Newly patented smart-release odorBIND biotechnology uniquely recognizes, traps, and eliminates odor-causing molecules
• Absorbs oil without starchy buildup or white cast, for hair that feels day-one clean
• Scalp-friendly formula supports scalp-sebum balance to promote scalp health between washes

Translucent Microbeads: Effectively absorb oil without feeling gritty, and without white cast.

odorBIND biotechnology: Patented K18 technology recognizes, traps, and eliminates odor.

Biotech-Derived Mediterranean Microalgae: Helps balance scalp and controls excess oil production over time.

HOW TO USE: Shake well. Non-aerosol format may feel slightly damp but will not disturb your style. Hold the bottle four to six inches away from scalp for even distribution. Section hair and apply just one to three sprays per section. Massage in and brush or style as usual.

Clinical Results: Results observed in a consumer test of 30 subjects after 4 weeks when asked how many days longer they could go between washes when compared to their usual dry shampoo:

– Go 3 days longer between washes

Results observed in a scientific test of 30 subjects after 1 use of AirWash Dry Shampoo, after 72 hours:

– Clinically shown to reduce oil and eliminate odor

– Keeps working for up to three days

Results observed in a consumer test of 30 subjects after 3 weeks of using Airwash Dry Shampoo:

– 100% agree hair and scalp look and feel healthy

PROTECTS FROM DAMAGE FOR UP TO 3 DAYS FROM:

• UV rays
• mechanical styling
• environmental aggressors

Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days*. Fortifies, softens, and detangles hair.

• Defends against damage: Conditioning protection against damage from UV rays, environmental aggressors, and daily mechanical styling for up to 3 days
• Maintains hair health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. K18PEPTIDE replenishes protein lost during washing.
• Enhances hair’s natural shine: pH-optimized formula minimizes excess cuticle swelling during washing to help keep hair smooth and maximize shine.
• Softens, smooths, and detangles: Without film-forming silicones or waxes that can build up over time and weigh hair down.

KEY BENEFITS: 

• Biotech-Produced Polysaccharide acts as a biomimetic shield to protect hair against pollution and environmental aggressors
• Fortifying Ceramide Blend seals damage sites in the hair cuticle—smoothing and protecting hair from further damage
• K18PEPTIDE replenishes protein lost during washing

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Allure Best of Beauty Winner 2024

HOW TO USE: Apply a small amount of DAMAGE SHIELD protective conditioner from mid-lengths to ends and build as needed. Rinse thoroughly. For best results, use after shampooing with K18 DAMAGE SHIELD pH Protecive Shampoo.

This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and mechanical styling. For all hair types.

REPAIRS DAMAGE CAUSED BY

• Bleach + Color
• Heat
• Chemical Services
• Mechanical Styling

Hair like new. This leave-in mask heals and strengthens hair with lightweight moisturizing benefits to detangle and keep hair smooth and soft, without weighing it down. Please see dosage chart for exact usage. For best results, use for the first 4-6 consecutive washes following a service, and then every 3-4 washes as needed to maintain hair strength.

HOW TO USE:

1. Shampoo, do not condition. Towel dry thoroughly.
2. Begin with 1 pump of K18 Mask and add more as needed depending on the length, thickness, and condition. Work evenly into hair, one pump at a time, from ends to roots.
3. Let sit for 4 minutes to activate.
4. Do NOT rinse out. Style as usual.

The 5ml starter size is a 2 application dose for most hair types.

THE DOS & DONTS

• Do use a clarifying shampoo if you’re a heavy product or dry shampoo user.
• Do dry thoroughly with hair towel or turban before application.
• Do wait the full 4 minutes before styling or applying another product.
• DO use every 4-6 shampoos consecutively to see and feel the full results.

• DON’T condition your hair before applying K18.
• DON’T use too much.
• DON’T rinse it out.

K18Peptide is the miracle molecule haircare was waiting for. Clinically proven to reverse damage in just 4 minutes.

You’ll discover:

• Like-new hair repaired from the inside out
• Healed damage from bleach, color, chemical services, heat, and mechanical styling
• Restored strength, softness, smoothness, and bounce
• Reduced breakage, split ends, and color fade
• pH balance of 5.0-6.0
• Doesn’t wash away with shampoo, leaving lasting results
• 91% original strength*
• 94% original elasticity*

• Vegan
• Color Safe
• Cruelty-Free

Elle Future of Beauty Winner 2020

Refinery29 Beauty Innovator Award Winner 2020

Allure Best of Beauty Award Winner 2022

Allure Reader’s Choice Award Winner 2024

Vogue Beauty Awards Winner 2024

WHAT IT IS
A color-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18Peptide to nourish hair while removing buildup for a clean, healthy hair canvas.

WHAT IT DOES
Deeply cleanses hair and scalp: A non-stripping lather works to unclog hair follicles while banishing dirt, oils, metals, and things left behind from heavy product buildup including 99% of product buildup, 95% of sebum + a 76% copper reduction after just 1 wash
Clears the path: Preps hair for maximum K18 Molecular Repair Leave-in Treatment results. Everything performs better on clean, clarified hair including color + chemical services, treatments, and styling products.
Creates ideal foundation for healthy hair: This formula cleanses effectively in hard water, tackling common metals like Nickel, Cadmium, Lead, Zinc, Iron to deliver a deeper cleanse without disrupting hair or being harsh on the scalp.

WHY IT WORKS
Purposeful formulation powered by active skincare-inspired ingredients (no fillers) to clean effectively without stripping it or messing with your color. Features 17 ingredients, plus our patented peptide.
Activated Charcoal absorbs toxins, excess oils, and dirt in the hair
and scalp.
Salicylic Acid clears sebum buildup in follicles without stripping
hair of essential moisture and lipids.
K18Peptide works to reduce protein loss that can occur during
washing to keep hair feeling soft, strong, healthy and clean.

HOW TO USE: Engineered for less frequent heavy duty washing. Swap out your regular shampoo for this power wash 1x weekly
or as needed. Massage into hair + scalp to remove excess build-up. Thoroughly rinse. Repeat as needed.

Color-Safe
Removes 99% of product buildup with one wash
Removes 96% of sebum with one wash
Reduces 76% of copper found in hair with one wash

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Add instant root lift in just a puff. Ideal for any braid, updo or ponytail. The lighter alternative to PUFF.ME volumizing powder.

WHAT I DO

Add instant root lift in just a puff. For fine to medium hair.

HOW TO USE

Lift hair in sections, aim the nozzle at the root and pump. Massage and work-in to create desired volume.

INGREDIENTS

Aqua, Silica Silylate, Sodium Benzoate, Octylacrylamide /Acrylates/Butylaminoethyl Methacrylate Copolymer, Citric Acid.

• Tames frizz and flyaways for sleek & polished styles
• 100% vegan wax stick enriched with Castor Oil & Jojoba Esters
• Unique tear-drop shape for mess-free application near edges & behind ears
• Compact design perfect for touch-ups on-the-go

HOW TO USE

Apply Design.ME Hold.ME Styling Stick directly to hair to smooth back strands, or dab with fingers on a comb and use as a traditional pomade.

PRO TIP: Rub a small amount of product between your fingertips, then use your fingers to apply it to your hair.

This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and mechanical styling. For all hair types.

REPAIRS DAMAGE CAUSED BY

• Bleach + Color
• Heat
• Chemical Services
• Mechanical Styling

Hair like new. This leave-in mask heals and strengthens hair with lightweight moisturizing benefits to detangle and keep hair smooth and soft, without weighing it down. Please see dosage chart for exact usage. For best results, use for the first 4-6 consecutive washes following a service, and then every 3-4 washes as needed to maintain hair strength.

HOW TO USE:

1. Shampoo, do not condition. Towel dry thoroughly.
2. Begin with 1 pump of K18 Mask and add more as needed depending on the length, thickness, and condition. Work evenly into hair, one pump at a time, from ends to roots.
3. Let sit for 4 minutes to activate.
4. Do NOT rinse out. Style as usual.

The 5ml starter size is a 2 application dose for most hair types.

THE DOS & DONTS

• Do use a clarifying shampoo if you’re a heavy product or dry shampoo user.
• Do dry thoroughly with hair towel or turban before application.
• Do wait the full 4 minutes before styling or applying another product.
• DO use every 4-6 shampoos consecutively to see and feel the full results.

• DON’T condition your hair before applying K18.
• DON’T use too much.
• DON’T rinse it out.

K18Peptide is the miracle molecule haircare was waiting for. Clinically proven to reverse damage in just 4 minutes.

You’ll discover:

• Like-new hair repaired from the inside out
• Healed damage from bleach, color, chemical services, heat, and mechanical styling
• Restored strength, softness, smoothness, and bounce
• Reduced breakage, split ends, and color fade
• pH balance of 5.0-6.0
• Doesn’t wash away with shampoo, leaving lasting results
• 91% original strength*
• 94% original elasticity*

• Vegan
• Color Safe
• Cruelty-Free

Elle Future of Beauty Winner 2020

Refinery29 Beauty Innovator Award Winner 2020

Allure Best of Beauty Award Winner 2022

Allure Reader’s Choice Award Winner 2024

Vogue Beauty Awards Winner 2024